Brand Colours & Colour Usage

When considering brand colours and colour usage we must always remember that we must adhere to the colour palette provided. This ensures a consistency and that all platforms are following the brand guidelines.

Default Colours

#ffffff
$white
#000000
$black
#5d5d5d
$grey
#e02b27
$red
#5f5f5f
$dark-grey
#a3a3a3
$light-grey

Form Elements

Default Buttons

.button
.button

Diptyque Buttons

.button.button--large
.button.button--large
.button.button--small
.button.button--small

Default Checkboxes

Diptyque Radio Buttons

Default Input text

Default Select

Typography

Fonts ensure brand consistency and identity and have been selected as they are legible across all channels. Consistent typography ensures that the brand messaging is strong and does not become diluted.

Byredo

Aa

Logo Font
$logo-font

Aa

Regular Font
$regular-font

Aa

Icon Font
$byredo-icon-font

Aa

Bold
$bold-font

Diptyque

Aa

Regular Font
$regular-font

Aa

Icon Font
$diptyque-icon-font

Aa

Italic Font
$italic-font

Aa

Menu Font
$menu-font

Aa

Bold Font
$bold-font