Memories of a Love Story

This year, Byredo celebrates love as an adventure—one that unfolds not just in grand gestures, but in the quiet moments shared along the way. Love isn’t a destination; it’s the journey we take together, step by step, heart by heart.

Leaving the rush of the city behind, Wei and her partner find refuge in the serenity of a place they call home. Here, time slows down. The world fades. It is within this sacred stillness that love reveals itself—in soft glances, shared laughter, and the rituals that tie us to each other.

Through the lens of visionary photographer Annie Lai, these tender moments come alive. Cinematic portraits capture not just the beauty of a relationship, but the essence of connection— raw, unspoken, and profoundly moving. Each image tells a story of love found in the in-between: in the pauses, the journeys, and the spaces where we are truly present together.

Rediscover the journey of love—where every moment is a memory, and every memory is a story waiting to be told.