Projects

M/MINK EAU DE PARFUM

The fragrance M/MINK, launched in october 2010 is a collaborative effort between Byredo and creative partnership M/M (Paris).

In 2009, reversing the usual idea of receiving a brief from a client, Michaël Amzalag and Mathias Augustyniak of M/M (Paris) invited Ben Gorham of Byredo to their studio in Paris and presented him a creative direction and concept — a block of solid ink purchased in Asia, a photograph showing a Japanese master practising his daily calligraphy, and a large utopian formula that Mathias drew on Korean traditional paper.

Together with renowned perfumer Jérôme Epinette, Ben translated these three images into a fragrance:
— a hypnotic composition opening with an overdose of adoxal, the heart consisting of incense and finally revealing a base of patchouli leaf, clover honey and dark amber. At first it truly smells like ink before giving way to the idea of the creative ink that held together the three images Ben received.

In the last two years BYREDO has engaged in collaborative efforts with brands and/or induviduals to create unique products to be included in the BYREDO line.